February feels a lot like January for GM sales
Speaking at an event on the eve of the Chicago Auto Show, Ed Peper, North American vice president at General Motors Corp , expressed confidence that sales would improve as the month wore on because of aggressive promotions.
"So far, it's been kind of like January ... It started off fairly similar. But I think this particular month, with a lot of the promotions that a lot of manufacturers are doing around Presidents Day, I think we will see a pickup in business."
Peper said he expected February U.S. auto industry sales to come in upwards of a 10 million unit annualized rate, above the 9.57 million unit annualized rate in January that was the lowest since 1982.
(Reporting by James Kelleher and David Bailey, editing by Leslie Gevirtz)