Luxury Lifestyle Hotels Signs Agreement with HMC

HMC (Hospitality Marketing Concepts), the leading
solution provider of loyalty membership programs, has been selected by
Luxury Lifestyle Hotels and Resorts to design and implement a
groupwide private-label membership program.
The "Luxury Lifestyle Card," a premium membership club, offers
recognition and benefits at all participating hotels within the Luxury
Lifestyle Hotels and Resorts portfolio. Members will enjoy member-only
room rates, complimentary nights, room upgrades, special offers, and
more. The 12-month membership also provides the member with unlimited
complimentary dining at any of the participating hotel restaurants
when accompanied by one or more paying guests. The Luxury Lifestyle
Card is expected to launch with at least 45 of the 65 Luxury Lifestyle
Hotels and Resorts in the first phase.
"Our group is a unique luxury hotel collection with hotels located
exclusively in Europe, and we see the Luxury Lifestyle Card as an
opportunity to leverage our network and bring synergy to our
alliance," said Bernado Cabot, managing director of Luxury Lifestyle
Hotels and Resorts. "This partnership with HMC gives our hotels
turn-key solutions that will generate fast results. We are looking to
HMC's extensive experience to help us grow brand loyalty and secure a
wide repeat-customer base."
"We are very excited to be selected as the operator of the Luxury
Lifestyle Card," said Marwan Ramadan, president EMEA for Hospitality
Marketing Concepts. "HMC has developed and implemented over 5,000
hotel membership programs over the past 18 years for upscale hotels
and hotel groups around the world. Luxury Lifestyle Hotels and Resorts
can rely on HMC's sizeable network and expertise, and access our
cutting-edge CRM technology to facilitate their marketing efforts."
All participating hotels in the Luxury Lifestyle Hotels and
Resorts portfolio will also be a part of CLUBHOTEL(R)
(http://www.clubhotel.com), HMC's proprietary network of high-quality,
full-service hotels around the world. By providing room and dining
benefits to CLUBHOTEL(R) members, participating hotels will have
access to a substantial international marketing database consisting
mainly of senior executives, professionals and business travelers.

About Luxury Lifestyle Hotels & Resorts

Luxury Lifestyle Hotels & Resorts is a unique collection of 65
hotels and resorts located exclusively in Europe, committed to
providing an atmosphere of personalized, relaxed sophistication and
superior guest satisfaction. Luxury Lifestyle Hotels & Resorts has
been especially created to cater to the needs and requirements of
individual, small- and medium-sized properties with architectural
interest, charm, elegance and personalized service. Thanks to specific
sales and marketing tools, high technologies, strategic alliances and
worldwide network, Luxury Lifestyle Hotels & Resorts is an attractive
opportunity for properties that have the need to increase market
share, generate more business and be recognized worldwide.

About HMC

With headquarters in Newport Beach, Southern California, HMC is
the leading provider of travel industry paid consumer membership and
database management programs. HMC provides services to more than 1,000
full-service hotels worldwide. A selection of clients includes
InterContinental, Le Meridien, Starwood, Ritz, Shangri-La, Mandarin
Oriental, Husa, Orbis, Raffles and Swissotel. HMC is a global company
with offices in more than 70 countries including Italy, France, U.K.,
Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong,
China, UAE, Egypt, Venezuela, Brazil, Canada and United States. More
information about HMC may be found on the company's Web site,
http://hmc.clubhotel.com, or by contacting Peter Gorla, director of
marketing, at 949-833-8000, ext. 218, or via e-mail at
gorlap@clubhotel.com.