Empresas y finanzas

blinkx Doubles Size of Advertising Sales Team to Support Massive Online TV Opportunity



    blinkx, the world´s largest and most advanced

    video search engine, today announced that it has doubled its advertising

    sales team to support new business development, and plans to continue

    its aggressive growth in this area. New hires will join blinkx in San

    Francisco, London, Los Angeles and New York.
    "We´re strengthening

    our team to help us take on a tremendous opportunity in online video

    advertising," said Federico Grosso, senior

    vice president of business development, blinkx. "I

    am delighted that we have been able to attract several top advertising

    sales executives, all of whom have proven track records of success, and

    a wealth of contacts in the media industry."
    Kat Kashefi, formerly an account director for Euroclick, will join the

    London office as advertising sales manager. Erik Esfandiary, who worked

    for five years in TV sales for Sky Media, will also join the London team.
    Darrin Porter, who previously worked for Ziff Davis, will join the San

    Francisco office as director of advertising sales.
    Jason Whidby, who was with the advertising sales department for MTV

    will be a sales manager for blinkx based in Los Angeles.
    Finally, Maximiliano Ramirez, who has worked around the country for a

    number of top online publishers and created the successful advertising

    networking event "Digital Wednesdays," will join blinkx as director of advertising sales. He will be based out

    of New York.
    The online TV and video advertising market is growing exponentially: a

    recent report from Forrester Research forecast that the market will

    reach $7.2 billion in the US by 2012. In 2007, blinkx launched the world´s

    first truly contextual advertising platform for Internet television and

    video, AdHoc, to capitalize on this massive opportunity. AdHoc uses

    blinkx´s unique processing technology to

    match video content and consumer profiles to relevant ads, and since has

    been used in successful campaigns for leading brands, including Dell

    Best Buy and Nokia.
    As a pioneer in video search technology, blinkx has built a reputation

    as the most effective way to search new forms of online content such as

    video. With more than 220 partners and 18 million hours of indexed video

    and audio content, including favorite TV moments, news clips, short

    documentaries, music videos, video blogs and more, blinkx uses advanced

    speech recognition technology to deliver results that are more accurate

    and reliable than standard metadata-based keyword searches.
    About blinkx
    blinkx plc (LSE AIM:BLNX) is the world´s largest and most advanced video

    search engine. Today, blinkx has indexed more than 18 million hours of

    audio, video, viral and TV content, and made it fully searchable and

    available on demand. blinkx´s founders set out to solve a significant

    challenge "“ as TV and user-generated content

    on the Web explode, keyword-based search technologies only scratch the

    surface. blinkx´s patented search technologies listen to "“ and even see "“ the Web, helping users enjoy a

    breadth and accuracy of search results not available elsewhere. In

    addition, blinkx powers the video search for many of the world´s most

    frequented sites. blinkx is based in San Francisco and London. More

    information is available at www.blinkx.com.