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modu Opens its First European Office to Deal with Growing MNO Demand


    modu, the world´s first modular mobile phone

    manufacturer, has opened an office in Austria as the base for its

    European sales activities, with more overseas operations planned for the

    future.
    At the heart of the modu ecosystem is modu - a tiny, sleek and

    sophisticated mobile phone. modu can be slipped into a wide variety of modu jackets - stylishly designed phone enclosures and modu mates "“ modu-enabled consumer electronic products.

    modu´s ecosystem offers boundless possibilities in a simple and

    affordable way.
    The Austrian office will be led by Mr. Karl Pfister, Head of European

    Sales at modu. Before joining modu, Mr. Pfister was the Director

    Telecommunications at Samsung Electronics CEE for four years, and prior

    to that he held senior management positions at Nokia in the US, Finland

    and Austria. Mr. Pfister has more than 20 years experience in senior

    management, sales, and business development at leading global companies

    such as Samsung, Nokia, Hewlett-Packard, Sony, and Microsoft.
    Mr. Pfister said: "modu has taken the mobile

    handset market by storm since its launch earlier this year, thanks to

    its unique and disruptive approach. Mobile network operators instantly

    understand and are attracted to the modu proposition. I have worked in

    sales for over two decades and this is the first time that I have come

    across such a genuinely innovative concept. I am delighted to be part of

    this exciting mobile revolution."
    Dov Moran, modu´s founder and CEO, said: "Such

    has been the success of modu to date that opening an office in Europe

    will help us to manage and exploit the unprecedented demand we have

    experienced since our business launch in February 2008.
    "The first European office of modu in Austria

    will take us to the next level in terms of securing global sales and

    forging partnerships, helping the modu concept reach its full and

    exciting potential. modu Austria will be a key member of the modu family

    as we gear up for commercial availability in our first three

    territories: Russia, Italy and Israel."
    NOTES TO EDITORS
    About modu
    www.modumobile.com
    modu was established by Dov Moran and some of his colleagues from

    m-systems, a company he founded and sold to SanDisk in 2006 for $1.6B.

    modu´s vision is to bring a fundamental

    change to the dynamics of the mobile phone industry. The company is

    dedicated to developing products, technologies, a wide ecosystem and

    business relationships that will help realize that ambition.
    modu gives users the freedom to choose a new phone as often as they

    like, meeting their changing needs, preferences and style- easily and

    affordably. At the heart of the modu ecosystem is modu "“ a tiny and sophisticated mobile phone. modu can be slipped into a wide

    variety of modu jackets "“ stylish phone

    enclosures that enable users to create a new look or design and provide

    added functionality. modu can also slip into modu mates"“ consumer electronic devices that are modu-enabled "“ allowing users to create an entirely new communication experience.