Delticom: DEX "tyre label": Now also exclusively inonline shops* for garages and dealers
Europe´s leading online tyre retailer Delticom has now also released its Delticom Efficiency Class Index, DEX, for all European shops for professionals. DEX is a further development of the EU tyre label classification. The DEX, which is exclusively displayed in Delticom´s European online shops for summer and all season tyres, will now also provide a convenient online guide at the online shops for dealers and garages.
The DEX shows which tyres best meet the criteria of the new EU label from the customer´s point of view. Moreover, the DEX also offers additional advantages for dealers:
- expanding the dealer´s own potential to give advice regarding the EU tyre label
- making a name for the dealer through additional knowledge about the "tyre label" and thus further boosting sales
- providing its customers with an exclusive and convenient guide to tyre purchasing
The DEX was created by means of a survey of over 40,000 Delticom online shop customers in 15 European countries*. The customers were asked to weight and prioritise the three labelling criteria "´ rolling resistance (fuel efficiency), wet grip and external rolling noise "´ in terms of relevance to their own tyre purchases. The result: more than half those surveyed considered wet grip to be the most important tyre property, followed by rolling resistance (fuel efficiency); (external) rolling noise was accorded the lowest level of significance on the survey scale. Just like in the Delticom online shops for consumers, in the shops for garages and dealers, the DEX is also displayed via an evaluation system featuring a score between one and five stars. Customers also have the option of selecting their tyres directly via the DEX search function.
"The DEX adds an exclusive convenient additional benefit for our customers to our extensive online tyre- and service range offering at Autoreifenonline and at the other online shops for professionals. In addition, dealers and garages benefit from our high levels of availability, even during peak seasonal times. This and other competence factors, such as our short free house delivery times make Delticom a reliable, effective partner," said Christian Schild, Head of the B2B department at Delticom.
* The survey related to summer and all season tyres.
For more information about the company, please visit: www.delti.com
Shops for dealers in Germany, Austria and Switzerland:
www.autoreifenonline.de, www.autoreifenonline.at, www.autoreifenonline.ch
Further shops for dealers: www.delti.com, shops for dealers/B2B