Unica Corporation Announces Analysts Day at Marketing Innovation Summit (MIS) in New Orleans

Unica Corporation (Nasdaq: UNCA), a leading global provider of
enterprise marketing management (EMM) solutions, today announced that
it will hold an Analysts Day at its Marketing Innovation Summit in New
Orleans on Monday, April 28, 2008.

Analysts and investors who attend are invited to selected portions
of the MIS event including the Opening Keynote Speech by Yuchun Lee

Chairman and CEO, as well as Unica´s Marketing Success Awards. Members
of the investment community will also attend specifically designed
programs including a demonstration of Unica´s EMM suite and an
exciting customer panel that includes EMM, MarketingCentral, and
NetInsight On-Demand participants. Other conference events are open
only to customers.

Financial results for the second quarter of fiscal 2008 will be
presented during the company´s previously scheduled earnings
conference call on May 7, 2008.

Interested parties should contact the IR contact below to confirm
attendance.

About Unica

Unica Corporation (Nasdaq: UNCA) is a leading global provider of
enterprise marketing management (EMM) software. The most comprehensive
EMM suite on the market today, Unica´s Affinium(R) software
streamlines the entire marketing process for brand, relationship and
internet marketing - from planning and budgeting to project
management, execution and measurement. More than 600 companies
worldwide have adopted Affinium as their EMM solution.

Unica is headquartered in Waltham, Mass. with offices around the
globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2008 Unica Corporation. Unica, the
Unica logo, and Affinium are registered trademarks of Unica
Corporation. All other product names, service marks, and trademarks
mentioned herein are trademarks of their respective owners.