Cegedim Relationship Management Deploys Cloud Based Mobile Intelligence for iPhone CRM Solution for Dr. Reddy´s Laboratories Venezuela

Cegedim Relationship Management today announced that Dr. Reddy´s Laboratories Venezuela has selected and is implementing its cloud based customer relationship management (CRM) solution, Mobile Intelligence for iPhone, in order to significantly optimize its Primary Commercial Teams´ operations. Dr. Reddy´s Laboratories Venezuela is part of the multinational integrated pharmaceutical company which is committed to improving patient outcomes through an affordable and innovative portfolio of active ingredients, global generics, pharmaceutical services and proprietary products.

In order to succeed in today´s pharmaceutical sales environment in Latin America, Life Sciences companies must drive multi-channel business strategies and cultivate connections within a labyrinth of stakeholder networks. Highly fragmented and under-funded healthcare systems, such as in Venezuela, trigger companies to invest in intuitive, mobile and cloud based CRM solutions that rapidly enhance field performance and foster lasting customer relationships.

"Our innovation team designed Mobile Intelligence to afford companies with an all-in-one CRM solution for smartphones and tablets to streamline daily field operations and yield better interactions," explained Laurent Schockmel, Chief Strategy Officer & President Latin America for Cegedim Relationship Management. "By developing simple yet powerful technology based on global insights from our proven pharmaceutical legacy, we are providing companies with the game-changing tools to stimulate commercial performance and forge meaningful relationships despite challenging healthcare landscapes."

Featuring SaaS deployment technology, Cegedim Relationship Management´s award winning* Mobile Intelligence will empower Dr. Reddy´s Acute, Cardiovascular and CNS Commercial Teams with robust field user functionalities tailored specifically for the iPhone platform, enabling them to develop deeper connections within their complex stakeholder structures. Mobile Intelligence also enables rich back-end administration through flexible system architecture which provides the freedom to reconfigure as local and regional environments shift "´ keeping companies constantly ahead of highly fragmented markets.

Dr. Reddy´s Laboratories Venezuela will also leverage Cegedim Relationship Management´s Implementation and Help Desk services to ensure optimized deployment and ongoing user adoption.

* Frost & Sullivan 2011 North American Competitive Strategy Innovation Award in Mobile Sales Force Automation (SFA)

iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.

Cegedim Relationship Management is the Life Sciences industry´s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company´s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world´s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group.

To learn more, please visit: www.cegedim.com/rm.
Follow Cegedim Relationship Management on LinkedIn and Twitter.

Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,200 people in more than 80 countries and generated revenue of €911 million in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM).

To learn more, please visit: www.cegedim.com.