Orange Business Services - Trading Solutions Enters a New Era of Cloud Trading

Orange Business Services - Trading Solutions, the leader in voice and electronic trading infrastructure and services for the trading communities, today announced the launch of its Flexible Trading service. This fully managed cloud-based offering is targeted at small to midsized financial institutions and is being rolled out this year allowing firms to work with the latest and affordable technology solutions.

"Financial institutions are increasingly looking to reduce costs from the front to back office and are turning to cloud-based models to achieve this. A fully managed service means financial institutions can take advantage of utility pricing and also a potential reduction in their IT infrastructure costs. The added benefit of scalability in this fast paced market allows them to broaden their investment portfolio across different asset classes," said Peter Redshaw, managing vice president, Gartner.

The cloud-based Flexible Trading service is provided on a "˜pay as you grow´ model and is designed for hedge funds, asset managers, and niche players who require up to 20 positions on a pre-fixed pricing basis. The all-in-one package contains the award winning Open Trade smart turret, optional voice recording and voice lines through native access to the TCSnet network and fully managed services. Flexible Trading customers can also benefit from access to over 2000 TCSnet community members and more than 50 liquidity pools across the globe.

"Flexible Trading in the cloud will provide our users with an advantage over the competition. It will allow them to efficiently align their service costs to business needs and gives them greater choice. Five year contracts are usually the minimum requirement and Flexible Trading presents an adaptable solution requiring just a one year commitment responding to today´s market conditions and demand for efficient business change," said Lionel Grosclaude, CEO of Orange Business Services - Trading Solutions. He added, "Flexible Trading´s "˜pay as you grow´ model is a very attractive alternative for small to mid-sized financial institutions, which can now benefit from and afford the most advanced trading solutions. It is a full end-to-end service so there is no need for in-house IT experts, allowing users to enjoy all the benefits and functionality the service delivers."

The service also offers a fast response to business changes allowing upscale and downscale of trading operations. Users of the Flexible Trading service will benefit from better oversight of their technology and in-house expenditure, with no need for additional technical space. It is also easy to deploy and set up in a short timeframe. The service is designed to improve financial efficiency as users will be able to allocate valuable IT infrastructure budgets to other areas of the business giving them a greater degree of flexibility and allowing improved business agility.

"Flexible Trading is the latest addition to our rich portfolio of cloud-based solutions, encompassing infrastructure, collaboration, video, security and back-up available "˜as a service´," said Didier Jaubert, senior vice president, Global Services and Global Communications Solutions, Orange Business Services. "To answer our customers´ increasing needs for more flexible infrastructures and reduced capital expenditure, we have positioned cloud computing services at the heart of our strategy, thanks to the strengths of our global network and IT infrastructure. With Flexible Trading, we also show our ambition to address specific markets with cloud services within the financial community."

About Orange
France Telecom-Orange is one of the world´s leading telecommunications operators with 171,000 employees worldwide, including 105,000 employees in France, and sales of 10.9 billion euros in the first three months of 2012. Present in 33 countries, the Group had a customer base of 225 million customers at 31 March 2012, including 181 million customers under the Orange brand, the Group´s single brand for internet, television and mobile services in the majority of countries where the company operates. At 31 March 2012, the Group had 166 million mobile customers and 15 million broadband internet (ADSL, fibre) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies. For more information visit: www.orange.com or www.orange-innovation.tv

About Orange Business Services
Orange Business Services, the France Telecom-Orange branch dedicated to B2B services, is a leading global integrator of communications solutions for multinational corporations. With the world´s largest, seamless network for voice and data, Orange Business Services reaches 220 countries and territories with local support in 166.

Thousands of enterprise customers and 1.4 million mobile data users rely on an Orange Business Services international platform for communicating and conducting business. Learn more at www.orange-business.com

About Orange Business Services - Trading Solutions
a single source of innovation.
Orange Business Services - Trading Solutions is a leading provider of convergent voice and electronic trading infrastructure and services for the trading communities. It is an international subsidiary of the Orange Group, employing over 450 people in the major financial centres across the globe including Beijing, Frankfurt, Geneva, Hong Kong, London, Madrid, Milan, New York, Paris, Shanghai, Sydney, Singapore, Tokyo and Zurich. The company is supported by a global partner network of distributors in 50 countries offering customers 24/7 service.

Trading Solutions has more than 45 years´ experience of working with the financial services trading industry. Focusing on building long-term partnerships with customers, the company brings innovative solutions and the highest quality services to the trading community. It provides optimised solutions over its dedicated trading network to a community of more than 2,000 network member organisations, encompassing buy-side and sell side institutions and trading venues.

Trading Solutions also offers flexible trading products and services including state of the art, unified voice trading solutions. Its next generation Open Trade turrets feature programmable user interfaces, touchscreens and voice/instant messaging recording solutions. Open Trade was named ´best innovation by an IT or software firm´ in the trading and execution category in the FOW Awards 2011 and Trading Solutions was recognised as a Financial-i ´leader in innovation´ two years running in 2010 and 2011, for its IP network offering.

France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
For more information (on the internet and on your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv

Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited, Orange France or France Telecom.