Areeba MTN Group Contracts Sicap Platform in Guinea
Areeba Guinea s.a MTN Group and Sicap have released details of
their recent deal to provision Areeba customers with GPRS service
settings directly from the Sicap Device Management Center.
By choosing to deploy Sicap Device Management Center (DMC) in ASP
mode, Areeba Guinea s.a MTN Group was able to launch a GPRS settings
update campaign within a week. The rapidity of the launch was the
obvious first consideration for the operator, eager to reach its
target of active GPRS usage among twenty five percent of its
customers. Another important consideration was the user-friendliness
of the Sicap Web interface used by call centre staff to send the
settings. Finally, the convenience factor of using a hosted platform
with proven reliability afforded the reassurance for Areeba that this
first multimedia provisioning campaign would be successful.
The results speak for themselves. The lightning speed launch
backed by effective communication of the offer early December 2007
generated a rush of GPRS settings requests. Over one thousand
configuration files were seamlessly delivered per day during the first
fortnight in December. After the overwhelming response to this first
configuration campaign in ASP mode, Areeba Guinea s.a MTN Group has
food for thought in planning for future automatic services on the
Sicap platform.
According to Hassan JABER, CEO of Areeba Guinea s.a MTN Group,
"The rise in multimedia usage as a result of our settings campaign
guarantees not only a fast return on investment in Sicap hosted
services, but also a confirmation of our brand image as provider of
the best possible customer service. Sicap offers flexible solutions
which evolve in line with our multimedia ambitions".
Sicap is a confirmed leader in real-time mobile software
implementations across Africa. With Sicap Africa headquarters in
Johannesburg and offices in Dakar since 2005, Sicap has both the
expertise and local knowledge required to follow through projects with
valued partners such as Areeba.
Philippe Vial Grelier, CEO of Sicap France confirmed that "Areeba
Guinea s.a MTN Group has taken a wise first step in automating
customer care by choosing a Sicap hosted configuration service. We are
committed to providing the best adapted formula for MTN to deploy
Sicap technology and will provide close support as their multimedia
traffic evolves."
About Sicap
Specialized in mobile technologies, Sicap enables operators to
achieve real time converged business, whether by dynamically charging
subscriber accounts or by directly updating their device and SIM
configurations. The product portfolio extends to include software
which facilitates business between mobile network operators and their
partners.
For further information about Sicap, please visit www.sicap.com
Contact Corporate Communications: Kate Stoney
kate.stoney@sicap-france.com
About Areeba Guinea s.a member of MTN Group
Telecommunication operator, Leader in Guinea. Provide up to date
telecommunication solutions by displaying a rich portfolio of products
and services.
For further information about Areeba Guinea, please visit
www.areeba.com.gn