GyPSii Hitches a Ride on BlackBerry

GyPSii, the ground-breaking geo-location and social networking
application for mobile phones and Internet devices, is now available
for use on BlackBerry(R) smartphones, from Research In Motion (RIM).

Already compatible with Symbian and Windows Mobile-powered
handsets, the support for BlackBerry smartphones means that GyPSii now
runs on all the leading mobile operating systems, opening up the
GyPSii application to the mass market for mobile consumers.

"The market for geo-location and social networking services on the
mobile phone is primed for take-off," said Dan Harple, CEO of GyPSii.
"What is vital to the success of these new services is to extend them
to all mobile phones - not just a few high-end devices.

"By adding BlackBerry smartphone support, GyPSii is now in pole
position to be the leading location application for mobile operators
to offer subscribers, for them to access and enjoy across multiple
handsets and operating systems - anytime, anywhere and on any device,"
continued Harple.

GyPSii uniquely incorporates a wide range of location-specific
functions and services into a single easy-to-use interface that works
on GPS and non-GPS-enabled devices alike. Consumers can access and use
the latest location-enabled services and information, including local
search, maps and friend-finding from their mobile phone - even if
their device is not GPS-enabled.

This functionality will prove particularly useful to business
users, as demand for location-aware services in professional
communities continues to rise. Analyst house Informa recently
predicted that more than 1.28 million people had registered themselves
for mobile social networking services designed to meet their business
needs by the end of 2007.

"There is definitely a growing segment of the mobile social
networking community that is focused on the needs of business people
on the move," said Christine Perey, mobile social networking analyst
at PEREY Research & Consulting and author of Informa´s "Mobile Social
Networking: Communities and Content on the Move" market research
report.

"Business users will increasingly require location-aware services
that allow them to create networks of colleagues, clients, partners
and meeting locations while on the move, and it is important that such
services become accessible and supported on all professional devices.
GyPSii´s partnership with BlackBerry is further evidence of the
industry´s move to accommodate these mobile business communities."

GyPSii users can also access third party POI (Point-of-Interest)
data, and create their own geo-specific POI content - including photos
and video clips - for sharing with fellow GyPSii users. Subscribers
can also access and use these same functions online on any
Internet-enabled PC, via the GyPSii website.

GyPSii for BlackBerry smartphones is now available for download at
the GyPSii website - www.gypsii.com or directly through your
BlackBerry Browser at http://gypsii.com/m

About GyPSii

GyPSii connects people, places and communities across networks and
devices. A geo-location social networking platform and services for
mobile, web & set-top box devices, headquartered in Amsterdam, The
Netherlands. (www.gypsii.com).

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