MobileMonday and GSMA Join Forces to Enable Entrepreneurs to Reach Mobile Operators

MobileMonday, the global community of over 70,000 mobile industry
visionaries and developers, and the GSM Association, the global trade
association for mobile phone operators, have entered into a strategic
partnership to stimulate, accelerate and showcase innovation in the
mobile sector.

The two organizations will work together to enable MobileMonday
community members to take full advantage of the GSMA's new Innovation
Programme, which is designed to help the thousands of small and
medium-sized companies developing innovative mobile products and
services to rapidly reach mobile operators and bring their innovations
to end-users.

"I can truly say that this partnership is what the MobileMonday
community members have been looking for - how to streamline the
process from innovation into beneficial products and services. These
innovations occur all over the world today, and MobileMonday's and
GSMA's partnership will now showcase them to GSMA members in a new
way" said Jari Tammisto, CEO and President, Mobile Monday Ltd.

"This partnership brings together the thousands of innovative
small companies that belong to MobileMonday community, and the 700
mobile operator members of the GSMA, enabling these two key
constituencies to better work together to create exciting new mobile
products and services that will appeal to consumers and business
users," said Bill Gajda, Chief Commercial Officer of the GSMA. "The
Mobile Innovation Programme is a completely new approach that enables
promising ideas to be identified and commercialized across the globe
much faster than has been possible in the past."

Notes to Editors:

The Mobile Innovation Programme is open to mobile operators,
venture capitalists and developers of mobile technology with less than
$20 million in annual revenue.

www.mobileinnovation.org

About MobileMonday:

MobileMonday is a global community of mobile industry visionaries,
developers and influential individuals fostering cooperation and
cross-border business development through virtual and live networking
events to share ideas, best practices and trends from global markets.
MobileMonday is active already in over fifty mobile development
hot-spots around the world. September launches are Caras (Venezuela),
Adelaide (Australia), Moscow (Russia), Philadelphia (USA), and Jakarta
(Indonesia).

MobileMonday is organized by a group of some 200+ dedicated
volunteers from around the world. Originating in Helsinki, Finland, in
the year 2000, MobileMonday has grown into the world's leading mobile
community.

www.mobilemonday.net

MobileMonday Global Summit-Helsinki-St.Petersburg Sept. 10-12th
www.tieturi.fi/momo