Empresas y finanzas

Ford Verve Concept Hints at Ford's Future Small-Car Design Vision



    Ford Verve Concept - a bold and colourful concept car to be
    revealed at the 2007 Frankfurt Motor Show - gives the first hints of
    Ford's future small-car design vision.

    The significance of the Ford Verve Concept is that it's the first
    physical evidence of the design direction for an all-new small Ford
    since it was announced earlier this year that the European arm of the
    company's global Product Development group is taking the design and
    engineering lead in creating a new small-car portfolio for major world
    markets. The Ford Verve Concept is the first of three concept vehicles
    which will debut in key regions - Europe, Asia and North America.

    "Ford Verve Concept is presented here in Frankfurt as a bespoke
    concept car to generate reactions while our production plans are
    taking shape," said John Fleming, President and CEO of Ford of Europe.
    "Our Design team took an unrestrained approach to how our future small
    cars could look, and this eye-catching concept was one of the results.
    If we get the reaction we expect, I'm certain that the team will
    incorporate elements of this advanced design vision into our final
    production design. This will make the next generation of small cars
    from Ford very compelling indeed."

    Finished in rich colours and distinctive materials inspired by the
    world of fashion and cosmetics, the Ford Verve Concept was created by
    a team of designers from Ford's studios in Dunton, England, and
    Cologne, Germany.

    Building on the kinetic design momentum of Ford's recent iosis and
    iosis X concept cars, and the more premium feel of production models
    like the new Ford Mondeo, the Ford Verve Concept is a bold expression
    of a small-car vision.

    As product development of a new generation of Ford small cars
    continues behind the scenes, Ford of Europe is hoping to gauge public
    reaction to the Ford Verve Concept during the Frankfurt Motor Show.

    # # #

    Ford news releases and high-resolution photographs are available
    on the Ford Motor Company media Web site (http://media.ford.com).