Broadcasters Focus on Mobile TV & IPTV at IBC 2007

The roles of mobile TV and IPTV relative to traditional broadcast
TV are set to be thoroughly debated when 45,000 broadcasters and
film-makers gather for IBC 2007 in Amsterdam, September 6-11.

Celebrating its 40th anniversary, IBC has evolved from its roots
in terrestrial broadcasting to become the leading international event
for professionals involved in the creation, management and delivery of
entertainment, sports and news content worldwide.

Attracting more than 1,000 exhibitors, including the major
technology suppliers, IBC is also the launch pad for the latest
state-of-the-art developments that will inspire and empower multimedia
content creators into the future. The Internationally-renowned IBC
conference debates all the cutting-edge business, creative and
technical issues.

Mobile TV and IPTV will be covered from every angle at IBC 2007:

-- The opening day of the IBC Conference will focus on
Broadcasting by Broadband on Thursday 6th September.

-- Digital delivery: the essentials - an IET tutorial in
association with WorldDMB on Friday 7th September - will
provide an invaluable introduction to the various technologies
available to deliver multimedia content to consumers.

-- The Shrinking world, growing markets, global business
conference theme day on Friday 7th September will explore the
implications of fragmenting audiences for traditional
broadcasters and the efforts of ISPs and telecommunications
carriers to generate new revenue streams through the
distribution of television and video content.

-- Mobile is a key thread throughout the Digital Lifestyles
conference theme day on Saturday 8th September.

-- Technical paper sessions dedicated to IPTV (Thursday 6th
September) and Multimedia delivery: anywhere anytime (Friday
7th September) will provide in-depth coverage of the latest
and most exciting technological developments.

-- The dedicated Mobile and IPTV Zones provide a unique
opportunity for application developers, content providers and
technology companies to showcase their capabilities in these
important emerging fields. Live DVB-H and MediaFLO
demonstration broadcasts will be available throughout the RAI
conference and exhibition centre.

-- The free-admission Business Briefings return in 2007 after
their successful debut in 2006 to provide opportunities for
exhibitors from the Mobile and IPTV Zones to share their
experiences as pioneers of these alternative distribution
platforms. This year, each day of the Business Briefings will
start with a presentation from an independent analyst who will
provide an overview of the state of the market and provide
context for the briefings that follow.

"The emergence of mobile TV and IPTV alongside conventional
multi-channel television is creating new opportunities and challenges
for everyone involved in the creation, management and delivery of
content," said Mike Crimp, Marketing Director of IBC. "With its
extensive programme of mobile and IPTV-related events, IBC 2007
provides a unique opportunity for broadcast and telecoms professionals
alike to discover the keys to success in this increasingly
multi-platform environment."

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Dates:
IBC Conference: Thursday 6th - Monday 10th September 2007
IBC Exhibition: Friday 7th September - Tuesday 11th September

Admission
Admission to the exhibition is free for registrations before Monday
20th August.
To register, visit www.ibc.org.

Location:
IBC takes place at the RAI in Amsterdam
With its own railway station, the RAI is served by regular train
services, and is only two stops from Amsterdam's Schipol Airport.
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For press enquiries relating to mobile TV and IPTV aspects of IBC,
please contact Ian Volans +44 7956 505 690 or
ian@volansconsulting.com.

News from IBC exhibitors is available on the IBC website and at
the Virtual Press Office.