Empresas y finanzas
STRICTLY EMBARGOED TO 00.01AM (BST) 14/06/2007 MusicStation Goes Live
Omnifone, the UK based mobile music company announces
MusicStation, the revolutionary all-you-can-eat (AYCE) full-track
mobile music service, goes live today, allowing mobile phone users to
gain unlimited access to full music tracks on industry-standard
mobiles for a small weekly fee.
"MusicStation's launch today heralds the beginning of the next
generation of mobile music. Hundreds of millions of mobile phone
subscribers worldwide will soon gain the ultimate music freedom - the
ability to download and play unlimited amounts of music, wherever they
are, through a fantastic easy-to-use digital music experience, which
works on almost any phone," said Rob Lewis, CEO of Omnifone.
He added, "Consumers will have the ability to legally access,
download and enjoy an unlimited amount of music, from an international
and localised music catalogue, supported by the whole music industry,
all for a small weekly fee. MusicStation users can download music,
wherever they are, at any time and with no charge for data."
MusicStation goes live
The first MusicStation handsets arrived in stores today with
Scandinavian operator Telenor becoming the first of many operators to
make MusicStation available to its subscribers. Following this first
launch in Sweden, an extensive series of additional rollouts in
Europe, Asia-Pacific and Africa are imminent and due for announcement
in the coming days and weeks. In each case, Omnifone will announce the
launch only on the day handsets arrive in retail outlets.
As well as Sweden, Omnifone confirms it has now entered into
partnerships with 30 mobile operators with networks in the following
territories: Australia, Belgium, Czech Republic, Denmark, France,
Germany, Greece, Hong Kong, Hungary, India, Ireland, Italy,
Netherlands, New Zealand, Norway, Philippines, Poland, Portugal,
Romania, Russia, Singapore, South Africa, Spain, Switzerland, Turkey
and the UK.
Telenor CEO Johan Lindgren, said, "We are proud to win the race to
be the first operator in the world to rollout MusicStation to our
subscribers. Telenor has always focused on delivering cutting edge
services to its subscribers and with MusicStation we can deliver a
truly next generation music experience, giving our consumers the
freedom to download an unlimited amount of music, wherever they are,
for a small weekly fee."
International MusicStation licensing arrangements announced with
Universal Music Group, SONY BMG, EMI Music, Warner Music International
and many major independent labels such as Beggars Group, Vital:PIAS
Digital and leading global mobile distributor VidZone Digital Media
Omnifone today announces signed international licensing deals with
all four major music labels; Universal Music Group, SONY BMG, EMI
Music and Warner Music International, who are making their
international and local digital music catalogues available to
MusicStation users.
Rob Wells, Senior Vice President, Digital, Universal Music Group
International, said, "It's hard to imagine a more compelling music
experience on mobile than MusicStation. It works on almost any phone,
giving consumers the freedom to choose whatever device they want. It
allows downloads wherever those consumers are, providing the freedom
to access music whenever they want. And it gives users unlimited
access to our and other labels' catalogues, all for a fixed weekly fee
that includes data. We welcome its rollout today and look forward to
the other rollouts that are due."
Matthew Crosswaite, Vice President of Business Development at EMI
Music said, "We want to make sure that fans can always access music by
EMI's artists quickly and easily, wherever they happen to be. The
MusicStation subscription service gives consumers a new way of doing
that, and we are very pleased to be working with Omnifone to reach
millions of subscribers around the world through their mobile phone."
Pete Downton, Vice President, Business Development and Strategic
Partnerships, Warner Music International, said, "As we monetise our
content across the myriad of ever-developing ways that people enjoy
music, mobile technology continues to present us with important
opportunities. MusicStation's easy-to-use subscription service will
offer consumers a compelling way to discover and explore our artists'
music anytime, anywhere. Beginning with its launch in Sweden, this
service is an exciting, innovative development."
Omnifone confirms it has also secured a wide selection of
independent and localised content in many key territories from
independent labels and distributors including Beggars Group,
Vital:PIAS Digital and VidZone Digital Media.
Simon Wheeler, Director of Digital, Beggars Group stated, "We are
delighted MusicStation sees the importance of securing a vast
catalogue of local and independent content, to ensure that users have
the widest possible selection available, at the touch of a button,
wherever they are."
"Providing our Vital:PIAS Digital's catalogue of high quality
independent music, regionalised for each MusicStation rollout, means
that we can provide millions of mobile users with the tracks they
want, whatever the genre," said Adrian Pope, Head of Vital:PIAS
Digital. "MusicStation provides a new and exciting way for consumers
to legally access, discover and enjoy music."
Omnifone has partnered with Musiwave to quickly bring MusicStation
to market and onto music mobiles across the world. "Musiwave is proud
to collaborate with Omnifone in bringing music to MusicStation mobiles
world-wide," said Guillaume Decugis, Vice President and General
Manager, Musiwave. "MusicStation complements our existing music
services with a differentiated mobile music subscription service that
works over the air and links with our music platform."
Omnifone today announces further consumer launches imminent in
Europe, Asia-Pacific and Africa
Omnifone confirms further rollouts throughout Europe, Asia-Pacific
and Africa will be announced in the next few weeks as MusicStation
devices appear in retail outlets across all three regions.
Rob Lewis, CEO of Omnifone said, "We expect to be able to offer
MusicStation to one hundred million phone subscribers this year. We
believe that by providing consumers with the ultimate music freedom of
unlimited access to music, wherever a user is, on whatever phone they
buy, MusicStation is delivering the most compelling consumer
proposition in digital music today."
Robin Bloor, international IT analyst with Bloor Research stated,
after reviewing the MusicStation product, "By focusing on Europe and
Asia, and the key operators in these territories, Omnifone is staying
focused on the markets which are expected to be the largest for
digital music in the next few years."
*Subscribers will pay a small weekly fee of 2.99 euros (or the
localised equivalent) to access a comprehensive global catalogue of
music drawn from all the major record labels and independents, fully
localised to the local market. The price point in Sweden will be 25SEK
per week.
Ends