Empresas y finanzas
Ronaldinho Headlines EA's Lineup of Global Superstars Appearing on FIFA 08 Pack Covers Around the World
Electronic Arts Inc. (NASDAQ:ERTS) today announced that two-time
FIFA World Player of the Year Ronaldinho will headline a global lineup
of superstar athletes to be featured on the front packs of FIFA 08,
the next chapter in the internationally acclaimed videogame franchise
from EA SPORTS(TM) that will be available this Fall for the Xbox
360(TM) video game and entertainment system from Microsoft, the
PlayStation(R)2 computer entertainment system, PSP(R)
(PlayStation(R)Portable) system, Nintendo DS(TM), PC, mobile and will
appear for the first time on the PLAYSTATION(R)3 computer
entertainment system and Wii(TM).
The spotlight will shine on FC Barcelona's world-class midfielder
Ronaldinho who will be the center-piece of FIFA 08 global packaging
and marketing campaigns. Selected FIFA World Player 2004 and 2005, and
a finalist last season, Ronaldinho will take his place on FIFA 08
covers alongside star players from other select teams in countries
around the world.
Ronaldinho will join 2006 FIFA World Cup(TM) Golden Boot winner
Miroslav Klose of Werder Bremen on packaging in Germany, rising star
Sergio Ramos of Real Madrid on the cover in Spain, attacking
midfielder and captain of the Austrian national team Andreas
Ivanschitz of Panathinaikos FC on the cover in Austria, and Swiss
national Tranquillo Barnetta of Bayer Leverkusen on front packaging in
Switzerland. Midfielder Florent Malouda of Olympique Lyonnais and
winger Frank Ribery of Olympique Marseille will be paired with
Ronaldinho on covers in France. The athletes appearing on the cover of
FIFA 08 in North America and the United Kingdom will be revealed next
month.
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PLAYER NATIONALITY CLUB
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Ronaldinho Brazilian Barcelona (Spain)
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Sergio Ramos Spanish Real Madrid (Spain)
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Miroslav Klose German Werder Bremen (Germany)
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Andreas Ivanschitz Austrian Panathinaikos FC (Greece)
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Tranquillo Barnetta Swiss Bayer Leverkusen (Germany)
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Florent Malouda French Olympique Lyonnais (France)
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Frank Ribery French Olympique Marseille (France)
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EA also revealed that many of the players who will be appearing on
its FIFA 08 covers are participating in state-of-the-art body motion
capture today at a private facility in Barcelona, Spain. Cover stars
Ronaldinho, Klose, Ramos, Barnetta, and Ivanschitz are being motion
captured today for the EA SPORTS FIFA videogame development team. The
body movements, individual moves and playing style of each athlete is
being captured, digitized and will become the life-like movement of
the virtual players in future versions of EA's FIFA games.
"We are proud to call some of the world's best football athletes
our partners. The access, guidance and insight they give us means that
FIFA 08 will create a next gen experience that not only looks
authentic, but that captures the emotion, finesse and beauty of the
game," said Joe Booth, senior producer for FIFA 08. "Through sessions
like today, and the continued investment in our next gen football
engine, our world-class development team continues to revolutionize
the authentic gameplay experience."
"Ronaldinho and all the FIFA 08 cover stars bring a passion for
the sport that is raw and true. They enjoy helping us bring that
real-world experience into the game," said Matt Bilbey, International
Director, EA SPORTS. "Their expert skills, commitment to success and
passion for football inspire our development team and help us make
FIFA 08 the most natural-feeling football videogame in the world."
FIFA 08 is developed by EA Canada in Vancouver, B.C. It is
scheduled for world wide release this fall on the Xbox 360(TM) video
game and entertainment system from Microsoft, the PLAYSTATION(R)3
computer entertainment system, the PlayStation(R)2 computer
entertainment system, Wii(TM), Nintendo DS(TM), PSP(R)
(PlayStation(R)Portable) system, PC and mobile. FIFA 08 has not yet
been rated by the ESRB or PEGI.
Photos from the international motion capture event can be
downloaded at http://info.ea.com after 5:00 pm ET.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS(TM),
EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one
million copies. EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com.
Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, and POGO are
trademarks or registered trademarks of Electronic Arts Inc. in the
U.S. and/or other countries. Official FIFA licensed product. "(C) The
FIFA Brand OLP Logo is a copyright and trademark of FIFA. All rights
reserved." Manufactured under license by Electronic Arts Inc. Player
names and likenesses used under license from The International
Federation of Professional Footballers "(FIFPro)", national teams,
clubs, and/or leagues. Made in Canada. All sponsored products, company
names, brand names, trademarks and logos are the property of their
respective owners. Microsoft, Xbox, and Xbox 360 are trademarks of the
Microsoft group of companies. "PlayStation", "PLAYSTATION", and PSP
are registered trademarks of Sony Computer Entertainment Inc. Nintendo
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