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VW Hopes This Key-Swallowing Dog Will Be Its Next Viral Hit — Today's Ad Brief

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    Volkswagen's new spot from Deutsch breaks on TV on Monday but has been pre-released on YouTube. It features a dog who swallows a man's car keys. Deutsch has clearly learned its lesson from "The Bark Side" and "The Dog Strikes Back," two hits the shop made for VW following its little Darth Vader smash of 2011. That lesson: people like dogs.
    Deutsch NY also named Matt McKay svp/group creative director. He will work on several agency accounts, including Microsoft, and new business efforts. he was previously a creative director at JWT New York on Stride Gum, Trident, and Halls. Prior to JWT, he was at Merkley & Partners, R&R Partners in Las Vegas, and Barkley in Kansas City, Mo.

    Havas-owned media agency MPG named Lori Hiltz its CEO of North America. She was evp/managing director of MPG's Chicago office. She replaces Shaun Holliday, who left in 2010.

    Venables Bell & Partners made this new ad for Audi.

    Leo Burnett taps Renetta McCann as its new chief talent officer. She was previously a consultant and chief talent officer at Publicis Groupe's Vivaki.

    CNN's App for Android is now available globally for free on the Kindle Fire, and the launch is sponsored by Lexus.

    Spotzot, a mobile shopping network will launch SpotAds on Sept 10. SpotAds is intended to drive mobile shoppers to retailers. Earlier this year, Spotzot tested Macy’s, Wal-Mart, and Best Buy with SpotAds.

    M&C Saatchi has launched a new spot for Ugg boots starring Tom Brady. There's also a time-lapse video of a Tom Brady wall mural in New York to be seen here.

    Genesis Media, a video ad company named Mark Yackanich as its new CEO, and has appointed interim CEO and co-founder Andrew Reis as chairman of the board. Yackanich was formerly the CEO of MegaPhone Labs. Reis co-founded and was COO of Tremor Media.

    DKI, a healthcare relationship marketing firm in Fairfield, N.J., named Bebe Bernstein COO.  

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