Officials from Sant Cugat, Spain and Boston Share Ideas on Innovation

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Officials from the city of Sant Cugat, Spain, located just outside Barcelona, recently visited leaders in New York and Boston to discuss opportunities for collaboration between these U.S. cities and Barcelona. The municipal leaders travelled from Spain to discuss opportunities that will attract future investors to their region and strengthen the academic ties with two of the world´s most prestigious universities, the Massachusetts Institute of Technology and Harvard University.

The delegation held 31 meetings over five days with officials and investors in both Northeast cities, focusing their discussions on the advantages of investing in Sant Cugat. While in Boston, Mayor, Lluis Recoder; the Economic Deputy Mayor, Jordi Joly; and the President of the Business Association of Sant Cugat, Frederic Boix, met with local CEOs at MIT; the Massachusetts Technology Collaborative; Harvard Business School Baker Foundation Professor, Dr. Robert Kaplan; and Boston City Mayor, Thomas Menino, among others regarding strategic partnerships.

"The visit presented an opportunity for us to personally thank the organizations that supported our candidacy to the European Institute of Innovation and Technology and to discuss future opportunities," said Lluis Recoder, Mayor of Sant Cugat. "Sant Cugat is an international center for both education and business. We have made a commitment to become a world player in innovation and technology, and working with the international community is a step in that direction."

The development of a strategic plan was part of its application to the European Union as an Innovation Center, the town of Sant Cugat. To ensure the successful execution of the plan, the town turned to the Balanced Scorecard and Execution Premium methodologies developed by Drs. Robert Kaplan and David Norton, as ways of both identifying its goals and executing its strategy. The town partnered with Palladium Group to help it achieve an execution premium.

"The meeting with Dr. Robert Kaplan was a very important part of our agenda. The methodologies he developed with Dr. Norton provided us with the tools necessary to identify our strategic goals," said Recoder. "Once we had outlined our desire to become a center for technology and innovation, we could execute our strategy and consistently measure the results against those established goals."

About Palladium Group, Inc.

Palladium Group helps its clients link strategy and operations to achieve an execution premium. Palladium´s expertise in strategy, finance, and IT"”delivered through consulting, education, training, and technology implementation services"”helps more than 500 client organizations clarify strategy, drive performance, and optimize data. Palladium has offices throughout North America, Europe, the Middle East, Latin America, Africa, and the Asia–Pacific region. Palladium´s Balanced Scorecard Hall of Fame for Executing Strategy ^TM recognizes organizations that have achieved an outstanding execution premium.

For more information visit www.thepalladiumgroup.com

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