ITB Berlin is Setting Records and is Fully Booked: 11,147 Exhibiting Companies from 186 Countries.

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The world´s most important trade show for the travel industry
opens its doors at Berlin´s trade show site from 5th to 9th March. ITB
Berlin is continuing the success of previous years with record
participation. Dr. Christian Goke, Managing Director of Messe Berlin
says, "Once again this year ITB Berlin will be a fantastic B2B
platform for excellent business dealings and enduring, first-class
contacts for exhibitors from all over the world. The 42nd year of the
event is evidence that ITB Berlin is indisputably the number one in
this global industry. This year we have broken through the 11,000
exhibitor barrier for the first time ever. A total of 11,147
exhibiting companies from 186 countries and regions will be showcased
on Berlin´s trade show site (2007: 10,923 companies, enterprises and
institutions).

ITB Berlin is sending out clear signals for the industry

On an area covering around 160,000 square metres, ITB Berlin
offers a complete overview of all the products relating to travel, be
it holiday or business travel. The range extends from service
providers such as hotels and airlines to tour operators and individual
countries and regions. Over five days, the trends will be set in the
capital for an industry which, with over 100 million employees, is
indisputably one of the largest and most important growth industries.
During the ITB Convention Market Trends & Innovations, eminent figures
from the industry will discuss the challenges of the present and
highlight prospects for the future. Prof. Norbert Walker, Chief
Economist of Deutsche Bank, will be presenting the recently published
study "Climate Change and Tourism", an analysis by Deutsche Bank
Research, as an exclusive at the Convention. Following its successful
premiere in 2007, the World Economic Forum will present its "Global
Travel & Tourism Competitiveness Monitor" once again this year and
ensure a few surprises when assessing the performances of
destinations. For the first time ever, the European Investment Bank is
using ITB Berlin to hold an event attended by eminent figures on the
topic of sustainable tourism in the Mediterranean region.

The ITB Berlin will be taking place from Wednesday, 5 March, to
Sunday, 9 March 2008, and the ITB Berlin Convention Market Trends &
Innovations is held from Wednesday, 5 March, to Saturday, 8 March
2008. The trade visitors´ days will run from Wednesday to Friday.

Full programme details can be found at www.itb-berlin.com and
www.itb-convention.com.

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