Local Matters Announces the Appointment of Five Key Executives

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Local Matters, Inc. today announced the appointment of five key
executives.

Alison Kane joined Local Matters as Executive Vice President of
Online Media in January 2007. She comes to Local Matters from
aQuantive, Inc., which was acquired by Microsoft Corporation in 2007,
where she served as General Manager and Vice President of Atlas
Search. Prior to Atlas, Alison was the Chief Operating Officer and
Vice President of The Fidelis Group, a consultant to Pinnacle
Ventures, and Vice President and Chief Operating Officer at TRIP.com.
She has a BA in Business Administration and Computer Science from The
University of Denver, an MS in Management from Purdue University and
an MBA from the Budapest University of Economic Sciences.

David Haupt joined Local Matters as Vice President of Marketing
and Consumer Market Development in July 2007. He has worked in media
and online publishing for over 13 years. Prior to Local Matters, David
served as Director of Marketing and Business Development for Dasabo
Software Solutions. In 1995, David founded and served as President at
George Joyce Inc., publishers of The Onion Newspaper. David founded O
Publishing, publishers of collegiate day planners, in 2002. David
holds a BA in Economics from The University of Wisconsin and an MBA
from The University of Denver.

Nico Brooks joined Local Matters as Vice President of Search
Strategy in November 2007. Nico has worked in online marketing and
e-commerce since 1997. Nico has extensive experience working with
marketers and advertising agencies and has been involved in the
development of automated tools for search marketing campaign
management. Mr. Brooks served as Director of Search Strategy for
Atlas/aQuantive from 2004 to 2008. He has a BA in Mathematics from
Earlham College, Indiana.

Henry Ruiz joined Local Matters as Vice President of Media
Solutions and Partnerships in Asia/Pacific Rim in November 2007.
Henry´s online and mobile experience includes over 10 years of work in
local search, product development, executive producing and general
management in new media space. Henry was previously the Group Manager
for New Media at Truvo Nederland BV, formerly World Directories Group,
based in The Netherlands. Prior to that, he worked in numerous roles
for the Digital Media group at Sensis Corporation in Australia. Henry
holds a B.B.Sc with Honors from Latrobe University and a Master´s in
Applied Psychology from the Royal Melbourne Institute of Technology.

Rounding out our international delivery management team is Dave
Kinnear, Vice President of Media Solutions for Europe. Dave joined
Local Matters in February 2008. Dave previously worked for Telstra
Corporation Limited where he served in a variety of roles including
Group Manager, Wireless and Online Content. Prior, Dave served as
Operations Manager at Sirex Group Pty. Ltd. in Melbourne.

Local Matters´ CEO, Perry Evans, commented on the hires, "I am
enthusiastic that we continue to be able to fill these critical
positions with talented individuals with deep industry experience."

About Local Matters, Inc.

Local Matters, Inc. is a media technology solutions provider and
specialized online media publisher, focused on the local search
industry. It offers solutions that enable consumers to search for
local content on the Internet and through voice-based directory
assistance. It also owns and operates a network of thousands of
locally oriented websites with content directed at consumers seeking
extensive information about specific local shopping or planning
activities. Local Matters delivers its media technology solutions to
16 Yellow Pages publishers in nine countries, and 21 directory
assistance service providers in 11 countries.

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