Top Five Swiss Firm freicom Joins IPREX

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Switzerland?s fourth-ranked PR and integrated communication firm has joined IPREX, the worldwide corporation of independent public relations firms, as a partner.

This further strengthens the organization?s EMEA group, which now has 23 offices in 19 countries, stretching from Ireland to the United Arab Emirates.

Freicom is composed of four integrated practices: PR; marketing & advertising; event management; and project management. Closely involved in the Swiss business community, the firm has offices in St. Gallen, Zurich, Chur and Balgach.

At home in both the public and private sector, freicom?s 40 full-time staff have a broad range of experience ? from politics, tourism, healthcare and real estate to fair and convention management. Clients include Arosa Kulm Hotel, OC Oerlikon, University of St. Gallen (HSG), economiesuisse, NanoEurope fair and conference and Raiffeisen Bank. Freicom is also the organizer of several economic forums, the Swiss SME-day and the Swiss HR-day.

IPREX President EMEA Peter Anthonissen (Anthonissen & Associates, Brussels, Belgium) welcomed freicom: "By joining IPREX freicom have dramatically increased the resources available to their staff and their clients, both geographically and across a broad range of business sectors and communication techniques. We are delighted to welcome such a progressive and successful firm from one of the most important countries in Europe."

Marc Reinhardt, Head of Public Relations at freicom, said: "Increasing globalization demands a connection to international markets. Thanks to IPREX, we can offer our customers international contacts and services that enable effective and appropriate communication for every market. We are proud to be the Swiss partner for all the IPREX agencies worldwide."

IPREX (www.iprex.com) is one of the world?s major corporations of independent public relations firms. Founded in 1983 its 62 partners have 75 offices in North America, Europe, the Middle East, and Asia Pacific, with annual revenues of US$103m. Its 825 professionals provide a comprehensive range of services for some of the world?s most successful companies.

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