CanalPDA

• La nueva herramienta de marketing permite elaborar acciones personalizadas de comunicación a clientes a través de mensajes de texto, multimedia y correo electrónico.

• La aplicación está especialmente diseñada para pymes que quieran gestionar sus campañas de promoción sin necesidad de intermediarios.

Madrid, 1 de abril de 2008.- Vodafone España lanza Mensa-Red Marketing, una nueva herramienta que permite desarrollar acciones de marketing personalizadas a través de mensajes de texto, mensajes multimedia y correo electrónico. Esta aplicación está diseñada para pequeñas y medianas empresas de todo tipo de sectores, que dispondrán de un sistema propio para gestionar sus campañas de promoción y comunicación a clientes de una manera sencilla y rápida.

Gracias a Mensa-Red Marketing, los clientes de Vodafone España podrán realizar de forma directa un envío masivo y personalizado de correo electrónico, SMS y MMS a clientes, empleados o terceras personas; así como el envío de recordatorios o promociones automatizadas.

Y todo ello gracias a una sencilla gestión de la base de datos a través de la selección de perfiles de cliente según distintos parámetros como el sexo o el sector profesional.

Mensa-Red Marketing se caracteriza por su comodidad y sencillez ya que cuenta con una interfaz intuitiva que permite el diseño y maquetación de los mensajes a través de plantillas.

La herramienta permite a los clientes ahorrar el coste de intermediarios a la hora de elaborar acciones de marketing además de proporcionar un control exhaustivo de las campañas y mensajes enviados a través de informes.

Mensa-Red Marketing se ofrece de forma gratuita al contratar la aplicación Conector Mensa-Red. Esta aplicación se puede adquirir con diferentes opciones de bonos mensuales de mensajes, como el bono de 250 SMS por 24€ (con un precio por SMS de 0,10 céntimos) o el de 750 SMS por 60€ (con un precio por unidad de 0,08 céntimos).

Además como promoción de lanzamiento, los clientes que activen Conector Mensa-Red hasta 31 de mayo de 2008 dispondrán de forma gratuita de 250 SMS y 100 MMS que podrán utilizar para probar la aplicación.

Mensa-Red Marketing se engloba dentro de la estrategia de Vodafone España para desarrollar el teléfono móvil como nueva plataforma para proporcionar servicios de publicidad y marketing.

Más información

BOSTON, Feb. 25 /PRNewswire/ — Cell phones have become integral to our ability to communicate effectively. Connecting is immediate and often location independent. Connecting can be intimate and sometimes even profound. And now connecting can be more visually engaging with new MMS (Multimedia Messaging Service) technology used by family, friends and support networks to inspire, motivate or simply make someone smile.

MMS is basically the multimedia equivalent of the hugely popular text messaging. A new online application offered by Cellyspace enables users to upload, edit, crop and compose their own image and audio files into meaningful messages. Up to 8 slides can be sent, including audio, video, text and images. For details visit www.cellyspace.com/help.

“Creating thoughtful messages can have an immediate and emotional impact on that special person at that special time, especially when received on their mobile phone,” says Rich Eicher, President of Skycore LLC, developers of Cellyspace.

Suggestions for using MMS to inspire include:
* The Parental Connection — Texting “teen-speak” isn’t necessary, let an image tell the story.
* Emotional Support -Show support, especially at the time when it’s needed the most.
* The Guardian Angel — Spiritual reflection can inspire both content creator and receiver.
* Motivation -Emphasizing positive thinking can really make a difference.
* The Wingman -A guy’s way to show support for a friend.
* Humor -There’s always time for a funny picture, joke or story.
* Reassurance -Foster confidence and determination.
* Congratulations -Everyone likes praise, there’s no limit.
* ‘I Love You’ Message -Send anytime, no need to wait for a special occasion.
* Scheduled Alerts -Reminders are useful for all, not just for teens and the elderly.

Cellyspace www.cellyspace.com.

BOSTON, Feb. 5 /PRNewswire/-Cellyspace (www.cellyspace.com) has today announced an online, multimedia messaging service (MMS) for consumers to create and send special Valentine’s Day messages to the mobile phones of their loved ones. This service enables users to upload the most relevant content from their hard drives and then edit, crop and compose their images, text, audio or video online into a meaningful slideshow. Once satisfied with the online preview, they can then send it to their Valentine’s phone. According to Rich Eicher, co-founder of Cellyspace, “Creating thoughtful messages can have an immediate and emotional impact on that special person at that special time, especially when received on their mobile phone.”

MMS messaging is basically the multimedia equivalent of the hugely popular SMS (text) messaging. Although consumers can currently send text and pictures phone-to-phone, content is limited to the files stored on their phone. By using Cellyspace, however, they can select high quality media from their computers and use the editing and cropping tools on their computer and Cellyspace to optimize the presentation.

Creative uses include:
- Poetic Valentine (poetry with images or audio MMS)
- Our Song Valentine (meaningful ringtone)
- Video Valentine (webcam greeting MMS)
- Intimate Valentine (“I love you” MMS)
- My Secret Valentine (anonymous MMS)
- Humorous Valentine (cartoon or celebrity character MMS)

Content is created, edited, converted and stored online at no charge. There are no subscription charges and no cost to send the first MMS message. After that it costs 20 cents to send an MMS – less than the postage for mailing a traditional valentine card. In addition to the composing tools, Cellyspace also has publishing and broadcast tools which can be used by artists, content providers and publishers to generate revenue by selling their MMS content for a premium charge.

More information: http://help.cellyspace.com/246_71_1