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New York, NY (December 3, 2009) – In today’s technological era, every aspect of a person’s life can now be documented on any number of social networking sites. The smallest details of one’s life, such as what you eat or daily errands are fodder for “updates” on sites such as Facebook and Twitter. So it’s no surprise that people should be able to share and update their personal fitness achievements.

PumpOne, the creators of the revolutionary iPhone App, FitnessBuilder, introduce their most exciting update yet: version 2.2, FitnessBuilder SOCIAL, the world’s first workout sharing system available exclusively in the iTunes App Store starting December 1st.

Share Your Workouts

Not only does FitnessBuilder SOCIAL allow users to make their own workouts and access over 500 pre-made sessions (available in largest content workout library), but now they will be able to send and receive those challenging workouts to and from their family, friends and clients, creating an endless amount of fitness programs to choose from. FitnessBuilder has evolved into the world’s first user-generated workout-sharing system – all in the palm of your hand.

By tapping a workout’s SHARE icon, users can send it to anyone, complete with their own target intensities (reps/sets/weight), as well as personal instructions. A “Challenge” message such as “I Challenge You” or “Improve This Workout” is selected, then the user simply taps “Send.” The workout is then immediately available for download on the recipient’s FitnessBuilder, or a convenient link to the App Store is emailed for the user to download FitnessBuilder – from which the user can download the workout.

When someone receives a shared workout, they are able to view a picture of who sent it along with the workout information and instructions. A recipient can even re-share a workout, initiating a social fitness viral effort to spread what workouts challenged – and changed them the most. When a Shared workout is completed, the sender receives an email notification along with the completed workout’s log, so progress can be monitored.

Post Your Workouts to Facebook & Twitter

FitnessBuilder SOCIAL users can now link workouts to Facebook and Twitter. At the end of each workout, users can “post” and “tweet” their completed workout status to their Facebook Wall and/or Twitter. The postings include an exercise image, the workout name, time, rating and description. Friends and follows can now keep updated with a user’s fitness achievements and get motivated themselves.

FitnessBuilder SOCIAL At-A-Glance

The New FitnessBuilder SOCIAL Update (version 2.2) includes the following:

• Share Workouts with family, friends, clients
• Send “Challenge” messages to friends
• Include comments, instructions and target intensities in
• Shared Workouts

• Re-share received workouts and make the best workouts “viral”
• Get notifications when friends complete their Workout “Challenges”
• Share Custom Exercises with friends
• Rate your Workouts from 1 to 5 Stars
• Post Workout Progress to Facebook Wall and/or Twitter posts

About iPump FitnessBuilder: The Ultimate Fitness App

With over 500 pre-made workouts, and over 5,000 exercise images and videos, FitnessBuilder is perfect for any environment – from the gym to the home or even on the road. Whatever your lifestyle, FitnessBuilder is the perfect personal training companion. It is ideal for both the fitness dabbler who desires a guided workout with detailed image, video and audio instructions, as well as the fitness enthusiast who wants more control of their workouts. FitnessBuilder allows the user to either use a pre-designed workout or create their own, add their own custom exercises, and track their progress complete with fitness calculators and personal statistics such as weight-ins, measurements, photos and more.

Standard Access

For a one-time purchase fee of $9.99 users receive Standard access with over 2,000 exercise images & videos and over 200 workouts. Users can share unlimited workouts, receive up to three and Ask one Fitness Question to PumpOne’s trainer team.

PLUS Access Subscription Choices

At $4.99 per month, $19.99 for 6 months or $34.99 per year, FitnessBuilder PLUS offers over 5,000 exercise images and videos, and over 500 workouts and continuously updated content

Share Workouts

Users can both send and receive an unlimited number of workouts to/from family, friend, clients, etc.

ASK Unlimited Fitness Questions

Users can send their personal fitness question directly to PumpOne’s trainer team for prompt personalized one-on-one fitness goal and execution evaluations as well as workout advice

Online Backup

Users can backup/restore their workout logs, favorite exercises and custom workouts and exercises online so they are easily restored if a technical malfunction ensues