CanalPDA

Industry-leading analyst firm International Data Corporation (IDC), today announced the Western European results from its 2010 EMEA Enterprise Mobility Survey, which questioned 1,240 end users in 13 countries across EMEA on the latest workforce mobility trends within their organizations. Interviews were conducted in July/August 2010 across seven countries in the Western European region of the survey, including 10 company size categories and industry verticals.

Key findings from the survey include the following:

o European mobile workers will grow 5% over the next three years, with 5%–10% growth in Sweden and the Netherlands and in large companies in finance and retail sectors.
o The recessionary desire of “more for less” among ICT buyers continues in 2011, as the majority of respondents predict a stable spending environment across fixed and mobile services. Media, transport, and retail verticals, however, plan to buck this trend, predicting significant spend increases in mobile data in 2011.
o The 2010 ash cloud and business travel disruptions have taken effect with IT decision makers as business continuity comes out as the fastest growing perceived benefit of mobile working in 2010 and is highest among firms in the media, transport, utilities, and public sectors. Business continuity is now the second most popular benefit of mobile working overall, just behind improved customer service, according to the survey.
o Despite these benefits, most businesses have significant challenges in deploying enterprise mobility today. Cost, device management, security, and protecting company data on mobile devices continue to represent the key barriers in supporting Europe’s mobile workers.
o Surprisingly, most respondents are skeptical of the much-discussed consumerization trend affecting IT today such, as “bring your own” smartphones and individual-liability schemes for mobility. Almost unanimously, most countries and sectors predict an increase in company-paid devices and service contracts for their mobile workforces over the next three years, while forecasting a decline in personal-owned devices for business use. Firms in Italy, Sweden, and the U.K. are most skeptical of this trend overall.
o Respondents also predict a heterogeneous world in terms of business devices in the future. Smartphones and to a lesser extent, tablets PCs and netbooks, will see the largest growth over the next few years, largely at the expense of conventional mobile phones rather than laptops. Smartphone growth will be most significant in under-penetrated verticals today such as utilities, transport, and retail, as well as in countries such as the Netherlands and Sweden, according to the survey.
o BlackBerry comes out as the preferred smartphone platform of choice among business decision makers, with leading penetration in the finance sector and in large enterprises (1,000+ employees). Microsoft claims second spot overall, followed by Symbian, Apple iOS, and Android, respectively.
o BlackBerry will also be the preferred platform in three years’ time. Symbian will see the largest decline over the next three years, courtesy of Apple iOS and Android, the two fastest growing mobile smartphone platforms for businesses in Europe, according to the survey.
o Specifically, Apple iOS will outpace Symbian in Netherlands, Spain, Germany, and the U.K. over the next three years to become a top 3 platform by 2013. Apple iOs is predicted to be the number one platform in media and telecommunications verticals in three years, according to the survey.

“As IDC has long argued, increased workforce mobility and the popularization of mobile technologies are raising awareness of the benefits mobility can deliver across many aspects of Europe’s businesses, including customer service, decision making, workforce productivity and, especially in 2010, business continuity,” said Nicholas McQuire, research director of Enterprise Mobility EMEA for IDC. “But most of these benefits cannot be fully realized because many large and small European organizations lack centralized cost control, visibility, and efficient security and management mechanisms for mobility across their ICT environments.

“Although there are some very compelling results from this survey, notably, the hard evidence that European IT departments are planning to support multiple mobile platforms in future, driven by the increasing popularity of Apple and Android smartphones among businesses in Europe, the feedback on service outsourcing, and the conservative approach towards supporting personal devices for business use over the next three years in Europe, the overall message speaks to this critical aspect the most.”

The EMEA Enterprise Mobility Survey, conducted annually, is designed to gather the latest customer insight on business and IT strategic priorities and the latest perceived wisdom on the benefits and challenges of mobile working, and to understand purchasing plans over the next three years across a range of business mobility areas such as devices, operating platforms, applications, and services. IDC will highlight additional survey results in forthcoming reports.

IDC

Madrid – 08 de febrero de 2010 – Navteq, proveedor líder mundial de mapas digitales, información basada en la localización y datos relativos al tráfico para soluciones integradas en vehículos, portátiles, inalámbricas y empresariales, ha desvelado los nombres de los finalistas de los premios Global LBS Challenge correspondientes a la zona EMEA (Europa, Oriente Medio y África). Doce candidatos serán objeto de la última deliberación del jurado. Entre las candidaturas, se incluyen aplicaciones basadas en la localización con las últimas funciones en redes sociales, navegación peatonal y conducción, realidad aumentada, gestión de personal, juegos, publicidad y distribución de cupones de descuento. Los ganadores se harán públicos en una ceremonia de entrega de premios que se celebrará en Barcelona el 14 de febrero. Los finalistas para los premios Navteq Global LBS Challenge en la región de EMEA son:

• IOTO International Inc. (www.ioto.ca), Canadá: Con WHAXI es posible que un taxi se acerque hasta la posición de GPS del cliente con tan solo pulsar un botón. • Livecontacts (www.livecontacts.com), Países Bajos: Livecontacts Mobile ofrece garantía y seguridad en cualquier parte del mundo gracias a un conjunto de funciones únicas que incluye seguimiento en tiempo real de teléfonos móviles y rastreadores GPS. • M2Mobi (www.m2mobi.com), Países Bajos: Nulaz es una fuente de información social que permite ver dónde se ubican los individuos, lugares y acontecimientos de nuestro entorno. • Mobile Agreements GmbH (www.mogree.com), Austria: Con Mogree se puede interactuar con las personas del entorno que comparten nuestros mismos intereses, hablando con amigos existentes y conociendo gente nueva. • Mobilizy GmbH (www.mobilizy.com), Alemania: Wikitude Drive es un sistema de navegación giro a giro basado en los mapas de Navteq que utiliza un modo de cámara de realidad aumentada e instrucciones de texto a voz. • Mobitee (www.mobitee.com), Francia: Mobitee es un asistente de golf con GPS con el que se puede encontrar el campo de golf más cercano, seguir las indicaciones de ruta mediante los mapas de Navteq, conocer la distancia que hay a cada green y calcular los resultados. • Telmap, (www.telmap.com), Israel: Telmap5 es el primer compañero de viajes personalizado del mundo que permite a los operadores diferenciar su oferta móvil con contenido local y totalmente centrado en el destinatario en el marco de búsquedas, cartografía y navegación. • United Maps (http://unitedmaps.net), Alemania: Walk & Ride reúne mapas exhaustivos y detallados y amplia información en una aplicación off line que funciona sin problemas en cualquier lugar y momento. • VIOM GmbH (www.viom.de), Alemania: Con VIOS Mobile Leader es posible gestionar el personal sobre la marcha: se puede mantener el contacto con la empresa en cualquier lugar. • XiLabs (www.xilabs.fr), Francia: Alien Attack es un juego GPS al aire libre en el que hay que destruir los huevos de los alienígenas antes de que el monstruo atrape al jugador, así que ¡a correr! • Yoose GmbH (www.yoose.com), Alemania: Con el “billetero móvil” de Yoose el usuario tiene fácil acceso a cupones y descuentos cerca de donde se encuentre, directamente desde la pantalla de inicio del teléfono móvil. • ZorroGPS (www.zorrogps.com), China: ZorroGPS LIVE ofrece 16 servicios de navegación en directo en teléfonos móviles y dispositivos portátiles de navegación (PNDs) con SIM que incluyen mapas Navteq de Europa o Norteamérica, todo por un precio muy asequible.

NAVTEQ Global LBS Challenge es una competición mundial para desarrolladores organizada por la comunidad NAVTEQ Network for Developers™ (NN4D), la comunidad global de NAVTEQ y el programa de soporte para desarrolladores de soluciones basadas en la localización (LBS) y socios empresariales. Cada año, NN4D reta a los desarrolladores a diseñar y presentar aplicaciones originales no comercializadas utilizando la tecnología de posicionamiento dinámico y los mapas de Navteq. “Ahora en su séptimo año, Navteq Global LBS Challenge continúa promoviendo y alentando la creación de innovadoras aplicaciones basadas en la localización y captando el talento de los nuevos y futuros desarrolladores de estas soluciones", apunta Marc Naddell, vicepresidente de los Programas para Partners y Desarrolladores en Navteq. “El panel heterogéneo y de gran calidad de jueces oficiales -que abraca proveedores de plataformas geoespaciales, fabricantes de dispositivos, miembros de la industria del automóvil, operadores de redes, proveedores de servicios y herramientas de desarrollo y socios de incubación empresarial- ofrece una amplia experiencia a la hora de evaluar el potencial técnico y comercial de las aplicaciones LBS”. La última deliberación del jurado tendrá lugar el domingo 14 de febrero en Barcelona. Ejercerán de jueces oficiales los delegados de las siguientes empresas:

• Application Center for Satellite Navigation Oberpfaffenhofen (AZO) – Thorsten Rudolph, director gerente, ESNC • BMW − Dr. Thomas Muller, jefe de departamento, Navegación y Servicios Relacionados • deCarta – Marc Prioleau, estratega de Marketing Global • Deutsche Telekom − Alexander Landwehr, jefe de Asociaciones Internacionales • DeviceAnywhere − Leila Modarres, vicepresidenta de Marketing • DigitalGlobe − Jim Beckley, director Ventas de Cuentas Globales • HTC − Philip Blair, director de Producto, HTC Europa • Intel − Pankaj Kedia, director Programas de Ecosistemas Globales, Ultra Mobility Group • Microsoft Corporation − Chris Pendleton, evangelista técnico de Bing Maps • Research In Motion (RIM) − Mike Kirkup, director de Relaciones con Desarrolladores • Samsung – Byongjoo Kwak, director del Grupo del Centro de Soluciones Multimedia • Tanla − Harri Myllyla, vicepresidente de Desarrollo de Negocio • Telefónica − Igor González Martín, director GPP (Genasys Positioning Platform)

Visite www.LBSChallenge.com para obtener información sobre las otras cuatro regiones en competición este año: Norteamérica, India, Sudamérica y Asia Pacífico (APAC). Navteq participará en la Feria Mobile World Congress (del 15 al 18 de febrero, stand 1D59), donde presentará una amplia gama de innovadoras soluciones de navegación que mostrarán la evolución en la experiencia de usuario final para el consumidor de hoy. Navteq Network for Developers (NN4D) también es Patrocinador Aventajado de las sesiones WIP Jam en el salón App Planet de la Feria Mobile World Congress (18 de febrero).

Asimismo, será el moderador durante la sesión de grupo “Utilizando la Localización para Diferenciar las Aplicaciones Móviles”. Si desea más información, visite http://wipjam.com/wipjam-mwc/.

Premios Navteq y las empresas patrocinadoras ofrecen premios que alcanzan a un bote global de más de 10 millones de dólares (aproximadamente 7 millones de euros) en efectivo, licencias de datos y herramientas, y dispositivos móviles. De este modo, Navteq Global LBS Challenge se convierte en uno de los concursos de desarrolladores del sector mejor remunerado. Además, los premios de reconocimiento “Best of” se concederán en hasta siete categorías diferentes para reconocer los logros alcanzados en distintas áreas.

Patrocinadores Bing Maps, deCarta, DeviceAnywhere, DigitalGlobe, HTC, Intel Moblin, RIM y Tanla son patrocinadores de Navteq Global LBS Challenge 2010 a escala mundial, mientras que AtlasCT y Telefónica patrocinan la región de EMEA. Imagination Technologies y Mobile Distillery son patrocinadores de premios globales, y The Code Project y GPS Business News patrocinan a los medios.

Ceremonia de Entrega de Premios

La ceremonia de Entrega de Premios del concurso Global LBS Challenge se celebrará el domingo 14 de febrero a las 18:00. Antes, a las 16:30 habrá un cóctel de bienvenida y un pase de los candidatos en el Ayuntamiento de la ciudad, en Poble Espanyol de Montjuïc, Avenida Marqués de Comillas 13, 08038, Barcelona.

• Battery life must improve to enable users to get the most from their devices
• EMEA smart phone shipments reached 12.6 million in Q2 2008, up 28% on the figure one year ago
• Growth slowed from Q1 2008, when it was 44%, to the lowest figure seen for 18 months
• Despite this, it was the second biggest quarter on record for smart phone shipments in the region
• 38% of these smart phones had built-in GPS, 58% had integrated Wi-Fi
• Devices with touch screens represented 13% of the smart phone market

Highlights from the Canalys Q2 2008 research

Growth slowed in the smart phone market in EMEA in Q2, but total shipments of 12.6 million still made it the second biggest quarter ever in volume terms. Canalys estimates that smart phones represented 13% of all mobile phone shipments. Nokia remained the market leader by some margin, but the other vendors in the top five posted much higher than average year-on-year growth, with second-placed RIM closing the market share gap by several points, and HTC, Motorola and Samsung more than doubling their shipments.

EMEA smart phone market

Both HTC and RIM have been making steady progress toward the one million shipments per quarter mark in EMEA and are now very close to each other in market share terms, but it is possible that they will be overtaken by Apple in Q3 following the launch of the iPhone 3G in many countries in the region.

The smart phone market continues to be boosted by user demand for high-end features. This is unlikely to be dramatically affected by the economic situation in the short term, though operators will likely become even more unwilling to heavily subsidise high-end devices without adequate proof of return, and contract lengths and the time between upgrades are expected to increase. Canalys estimates that 58% of the smart phones that shipped in EMEA in Q2 had integrated Wi-Fi, 13% had stylus or finger-driven touch screens and 38% had integrated GPS.

“Today, many owners are not making full use of their smart phone’s features,” said Canalys senior analyst Pete Cunningham. “Concern over usage costs is still a big barrier, though wider availability of flat rate data plans will help, and usability still needs to improve for certain applications on many devices. People are also wary of draining their battery and not being able to make calls. Battery life isn’t helped by having GPS and Wi-Fi turned on, nor by having a large, bright screen for navigation or web browsing. But there is clear demand for those features and applications, and advances in battery technology would enable quite substantial changes in usage patterns, with all the service revenue benefits that would bring.”

Recent consumer research conducted by Canalys in several European countries reinforces the importance of balancing features against power consumption. In a survey of over 4,000 mobile phone users in March, battery life came out as the aspect of their phone they were least satisfied with. Another survey of 3,000 consumers in June showed that having better battery life than current mobile phones and notebooks would make two-thirds of respondents “more”, or “much more”, likely to purchase a Mobile Internet Device (MID) – a device designed for web browsing on the move. This registered as a stronger influence than the inclusion of features such as GPS, mobile TV or the ability to make phone calls.

As the number of GPS-equipped phones rises, adoption of location-based services (LBS) becomes a more realistic prospect. Canalys’ European consumer surveys also reveal interest in a variety of such services. The most popular are those that relate to driving, such as getting information on local road traffic, speed cameras, open petrol stations and current fuel prices. The services that fewest respondents thought would be useful were those that delivered information on local cinemas and programme times, and local retail price comparison and stock searches.

“Something that stood out in the latest survey was that those who already owned a Portable Navigation Device (PND) showed only a slight preference toward paying to have these services on their PND rather than on their mobile phone,” commented Canalys analyst Tim Shepherd. “There is already quite high acceptance in principle that even key driving-related location services would be delivered to the phone.”

With 4.8 million PNDs shipping in EMEA in Q2, and 4.7 million integrated GPS smart phones, it is clear that PND vendors will have to adapt quickly to the rising threat posed by phone-based navigation solutions and location-based services, even if most of those GPS phones today are not being used for vehicle navigation.

Location, map-based applications and the future of navigation will be key topics of the EMEA Canalys Navigation Forum, being held in Budapest, Hungary on 8–10 September 2008. Sessions will look at location-based mobile advertising, the role of dynamic and location-aware content, the future of connected devices and services, and PND differentiation. Presentations will also analyse the navigation value chain in more depth and explore the interaction needed between mobile operators, vendors and content owners.

To find out more about this key industry event, please visit http://emea.canalysnavigationforum.com.