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MEF releases its Top Ten 2009 Mobile Entertainment trends

MEF has identified what members see as the biggest trends facing the mobile entertainment industry in 2009. These include the ‘iPhone effect’ and greater pricing transparency for consumers. However, once again MEF predicts that mobile advertising won’t quite take off.

2009 promises to be an important and interesting year for mobile entertainment. On one hand, the global economy is facing unprecedented challenges. On the other, the $25bn global industry has already weathered and prospered through hard times as well as good and 2009 will be a year in which almost a decade of investments begin to deliver returns. Here, MEF shares its predictions for the top trends in mobile entertainment in 2009:

MEF’s Top 10 Mobile Entertainment trends for 2009

1. The ‘iPhone effect’ –Mobile applications have emerged as a new content category and the mobile internet will finally come of age

2. Greater value and transparency for consumers will help sustain demand in 2009

3. Some delay in the proliferation of mobile advertising

4. Telcos begin to acts as enablers for the Entertainment industry with services such as billing, authentication and zero tariff data driving take-up

5. The emerging dominance of services that operate at a multi-platform level

6. The rise of ring back tones

7. Social networking becomes an important driver of mobile entertainment consumption

8. 2009 will be the year that mobile video really takes off

9. Emerging Economies will become an increasingly important driver for mobile entertainment worldwide

10. A proliferation of touch screen devices continues to drives discoverability and content usage

http://www.m-e-f.org/

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  • Kristoff

    Future trends in mobile computing will be pursuing the thin client model of computing with services provided through gadgets, video and audio streams. The introduction of the open source concept being launched by google will have profound effects on how we view and use “phones” in future. The programming potential will in the next few years create social innovations through feedback, data mining, device to device interaction. The mobile phone will become a device not just for surfing, texting, talking, and watching videos it will become a mobile sensor interacting with the world and sharing sensor information through the network for interaction with gadgets (applications). For example my phone may not have temperature awareness but a grouping of phones and cars will with this information streamed to the network I could call up the best estimated average of the temperature in my exact location or I could have a map overlay of the temperature in the neighbourhood. I could even map this information with barometric information and start creating predictive weather insights about my exact location. Simple concept but in the hands of imaginative programmers with access to an open source operating system and data (GPS, weather, personal tastes, social groups, time, work hours, transit patterns, etc…) the network will in fact become a nervous system in which we participate as the emotional monitor to a fuzzy logic neural network. This is not very far off in the future it is already starting to take shape with the advent of remote sensors, WiFi, Bluetooth, consumer demand for innovation, flash memory, open source environment, Internet, data mining framework (google), and reduced hardware costs. In a few years James bond will have nothing on us :)

    Ciao, Kristoff Morgan

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