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New Service Provides Differentiation and Value Added Benefits From Person-to-Person Messaging

PLANO, Texas, April 25/PRNewswire/ — Acision, the messaging and charging company of choice for over 300 network operators and service providers worldwide, has today announced that SingTel Mobile, the leading mobile operator in Singapore, has launched Acision’s Message Plus across its subscriber base. Voted Best Mobile Service For Consumers at the 2007 Mobile Messaging Awards, Message Plus enables network operators to differentiate their messaging service through a range of flexible personalised services already familiar to consumers from the PC messaging environment.

Message Plus integrates seamlessly into SingTel’s existing messaging infrastructure, providing an effective platform to deliver innovative SMS
services to its customers.

With more than 5.42 million subscribers and a mobile penetration rate of
116.1 per cent(1), the population of Singapore sends on average 800 million
SMS messages per month. Message Plus enables SingTel Mobile to offer its
customers three value-added SMS features all from the subscriber’s handset:

1. Automated Out-of-Office SMS: Customers can set to automatically send
either a default or customised Out-of-Office SMS reply, similar to an
Out-of-Office email.

2. SMS copy: Customers can copy incoming and outgoing SMSes to five email
addresses or mobile numbers. The copying of SMSes to an email address
provides an additional storage option for SMSes.

3. SMS divert: Customers have the flexibility to divert incoming SMSes to
one email address and one mobile number.

SingTel’s Message Plus services have launched under the name, SMS Plus.

Mr Wong Soon Nam, SingTel’s Vice President of Consumer Marketing said:
“We are pleased to partner Acision to be the first telco in Singapore to launch these innovative SMS Plus services. The new services will help our customers effectively manage and control the delivery of their SMSes to suit their individual schedules or preferences. The suite of SMS Plus services demonstrates SingTel’s ability to understand and effectively deliver solutions to meet the changing mobile communication needs of our customers in this fast-paced society. Our customers can look forward to more exciting SMS Plus features, such as Chinese text capability.”

Mr Boudewijn Pesch, Managing Director, Acision, Asia Pacific added, “SMS volume growth is only the first part of the story for operators like SingTel Mobile. Once the volumes are established it is essential that the industry continues to innovate messaging services, adding features and functionalities to maintain messaging as a central tool in their lives. Through continued innovation, operators can begin to differentiate themselves on the strength of their messaging service – and even secure greater revenues through value-added services. With half of all text and multimedia messages sent globally processed using our systems, we continue to dominate in driving messaging innovation.”

Acision http://www.acision.com.
SingTel http://www.singtel.com.

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