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FirstPartner announces today the launch of its innovative single page market map for the Mobile TV Universe. This map has been developed to support the Digital Lifestyles Stream of the IBC 2007 Conference.

AMSTERDAM, September 7/PRNewswire/ — The map, is invaluable to anyone wishing to understand the emerging Mobile TV market and illustrates the entire value chain on a single poster sized sheet, highlighting key trends and categorising leading industry players.

The Mobile TV Universe market map will be distributed to support the Digital Delivery Tutorial and Connecting Content With Customers Sessions of the IBC Conference on Friday 7th and Saturday 8th September. Richard Warren, Managing Partner of FirstPartner will be joining the “Connecting Content With Consumers: What to Deliver” Panel at 11:30 on 8th September to share views on this rapidly developing sector.

FirstPartner has developed refined its market mapping thought leadership over the past 5 years. They represent a truly unique and powerful single page snapshot of entire industries, showing both the technology and content delivery value chains. The Mobile TV Universe highlights the multiple alternative delivery channels competing for viewer share and illustrates some of the innovative display technologies promising to revolutionise viewer interaction with TV while on the move.

FirstPartner also has over a dozen other industry market maps, covering sectors such as Mobile Marketing, Web Gadgets, the Skype Ecosystem and Wi-Fi.

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